Digital marketing refers to all the marketing efforts a company makes using digital channels like websites, social media, search engines, emails, and mobile apps to reach customers and promote their brand, products, or services.
Why Do Companies Use Digital Marketing?
- To increase visibility and brand awareness online.
- To reach a global audience 24/7.
- To target specific customer groups (e.g., by age, location, or interests).
- To measure performance easily (clicks, likes, sales).
- To stay ahead of competitors in the digital space.